A growing number of marketers are using in-game ads’ programmatic capabilities to dig into consumer data and automate campaigns at scale. These campaigns are helping brands gain a greater understanding of audiences and retarget groups that show the highest levels of engagement.

To help marketers discover tactics and insights for engaging gaming audiences, this guide highlights how brands are breaking into the world of in-game advertising and extending their reach.

Download this new report from StackAdapt to learn:

How to launch an in-game advertising campaign
How to engage with an increasingly diverse gaming audience
What audiences expect from in-game advertising
How in-game developments can improve advertising campaigns