Video is no longer just an upper-funnel tactic — consumers engage with it at every stage, from awareness to purchase. Video enables all types of brands to tell a compelling story. Whether that’s with CTV, OTT or a combination, brands can cover a variety of areas if they successfully match audiences to the right messaging and creative.

The outcomes are significant: Video streaming services influence product discovery and purchasing decisions across generations — 42% for Gen Z, 55% for millennials and 31% for boomers. To help achieve results like these, Criteo and Digiday have created a new playbook unpacking the moves that brands and marketers should be making to capitalize on video advertising at every stage of the sales funnel — a guide to maximizing marketing campaigns and ROI. Download this new report to learn:

The importance of storylines in video ads
How marketers are striking a frequency balance
How to leverage the consumer research stage
How to utilize video ads for retaining customers