The way people engage with TV is vastly different from the days advertisers were first engaging with the channel. While linear TV was once the brand-marketing king, nearly 75% of buyers are now shifting ad budgets to connected TV.

What is CTV exactly and why are advertisers shifting to this new channel in 2021? This WTF guide answers essential questions around connected TV, from how advertisers are interacting with it to the existing challenges and the audience-first future of the channel. Download it to learn about:

The challenges and successes of CTV measurement and performance
How advertisers are engaging with the channel now and in the future
How businesses of any size can get started with CTV campaigns and what metrics they should keep top of mind