Sophisticated bots are creeping into every element of digital marketing

Most marketers are well versed in ad fraud — fraudulent activity that uses digital advertising networks to benefit financially from ad transactions. While ad fraud compromises the validity of an initial impression and whether that impression is served by a human, marketing fraud compromises the entire lifecycle of every digital marketing tactic.

Addressing marketing fraud — in the same way the industry is actively tackling ad fraud — gives marketers the ability to optimize conversions, improve data hygiene, reduce costs and drive real human engagement.

Download this new WTF report to find out: 

• The impact sophisticated bot attacks are having on marketing campaigns — driving as much as 38 percent invalid traffic
• The definition and life cycle of marketing fraud
• How to identify fraud in the walled gardens of search and social
• How one automotive brand eliminated bots and increased conversion rates by 600 percent