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FINANCIAL SERVICES MARKETING 2021 | Closing the digital marketing gap | | After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency. | | READ MORE | SPONSORED BY: SHEERID |
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FINANCIAL SERVICES MARKETING 2021 | | After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency. | | READ MORE | SPONSORED BY: SHEERID |
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| The events of 2020 have forced marketers to pivot, rethinking their marketing strategies, tactics, and messaging to foster connections with customers through digital channels and experiences. For marketers looking to give their strategies a digital makeover, this report provides new insights into how their peers are navigating and closing the digital marketing gap.
Key takeaways: - C-level support for marketing and brand activities remains strong and many organizations plan to increase marketing spending in 2021.
- Marketers expect spending to continue to accelerate in virtual events, webinars, email marketing, social media, and digital advertising initiatives in 2021.
- Few financial marketers have sustainable data-driven or AI strategies in place to help mitigate challenges related to customer acquisition, engagement and onboarding.
- Just 4 out of 10 marketers are investing in new tools/technologies in 2021 to build a more robust martech stack.
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ABOUT ARIZENT RESEARCH
| Arizent, the parent company of Financial Planning, delivers actionable insights through full-service research solutions that tap into their first-party data, industry SMEs, and highly engaged communities across banking, payments, mortgage, insurance, municipal finance, accounting, HR/employee benefits and wealth management. For more information, please visit www.arizent.com | | LEARN MORE |
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