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Digital & Tech Daily
 
June 12, 2019
 
 
 
 
 
Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All
 
 

A growing body of evidence shows why Gen Y consumers aren't ideal: because many of them are broke

 
 
 
 
 
 
 
As Third-Party Cookies Crumble, Ad Tech Works to Prep Publishers for Change
 

Index Exchange wants to lure buyers away from walled gardens with people-based solutions

 
 
 
 
 
 
 
How Automation Is Coming to the Local TV Ad Market
 

Efforts to infuse the disparate localized TV media buying market are underway, with startups looking to streamline this $16 billion market.

 
 
 
 
 
 
 
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry
 

Innovid's president Beth-Ann Eason gives insights into how it will shape the way Amazon creates and delivers ads.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertisers Will Spend More Than $1 Billion on Kid-Centric Ads by 2021
 
 

New research highlights the need for checks and balances to protect the youngest end of the digital ad ecosystem

 
 
 
 
 
 
 
What Excelling as a CMO in a Data-Driven World Looks Like
 
 
 
 
 
 
 
 
 
Branded Content Initiatives Help News Publishers Rake In Revenue, But Some Remain Wary
 
 
 
 
 
 
 
 
 
Poshmark Expands Beyond Fashion and Enters the Home Goods Market
 
 

Consumers can now sell small items, from bath towels to wallpaper

 
 
 
 
 
 
 
JBL, the Legendary Audio Brand That Walloped Woodstock, Is Still Packing a Punch
 
 

So many still consume its product, even if they aren't aware of it

 
 
 
 
 
 
 
Are Retailers the New Agencies?
 
 
 
 
 
 
 
 
 
 
 
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