If a consumer says they’re less concerned with data privacy issues around a certain sector — say, banking — it would stand to reason that sector would see higher-than-average consent rates, right? That’s apparently not always the case, according to new insights from Omnicom Media Group’s OMG Signal unit. Read more below. Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | OMG Signal research found a disconnect between consumers’ feelings over privacy around banking and consent levels with banking and personal finance sites. | | |
|
howdy! | | | | | In this week’s Media Briefing, media reporter Sara Guaglione looks at how publishers are planning to scale up their podcast businesses in 2022. | | |
| | | | | Content can be brand safe without being suitable, and brands must ensure they have guidelines for both to keep campaigns in check. | | |
| Advertisement |  | | |
howdy! | | | | | To get a sense of how the PR activations are helping Ace reach its target audience and boost brand affiliation with younger audiences, Digiday caught up with Jeff Gooding, vp of marketing at Ace Hardware. | | |
| | | | | From Glossy: Digital commerce platforms are offering a space for creatives to showcase their brands with multimedia content, as they seek to connect with potential buyers. | | |
howdy! | | | | | The combined company still won’t be the biggest digital publisher on the block. But it will be more well-rounded than most. | | |
| Advertisement |  | | |
| | | | | With privacy concerns around mobile app tracking escalating and increasingly limited data available to advertisers, budgets are shifting toward CTV — and that’s likely to continue. | | |
howdy! | | | | | The players’ opportunity to invest in their own team shows esports organizations’ increasing awareness of the power of team members as fundamental sources of value. | | |
howdy! | | | | | The Future of TV Briefing this week looks at how TV and digital video producers have settled into a new normal in 2021. | | |
| | | | | Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. |
|
|
