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New Research Shows That In-Stream Video Ads Outperform Preroll And recall goes way up when viewers like a spot By Marty Swant It's probably no surprise that people ignore ads they don't like and remember those they do, but the results of a new study shows just how great of a gap there might be. According to research from Kargo, an ad tech firm, and Kantar, a media intelligence company, 76 percent of people surveyed will skip... Read more » |
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33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency Will the programmatic platform TrustX woo media buyers? By Christopher Heine The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that includes 33 publishers, is looking to capitalize on whatever concerns brand advertisers have with the... Read more » |
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Storybooth Created a Safe Space Online for Teens to Share Personal Stories Anonymous animated tales bring teens together By Sami Main Storybooth, a recent Webby- and Shorty-award winning website and platform, has introduced a non-judgmental and creative space for teenagers to share their thoughts, opinions and stories with the world. Through an anonymous audio recording system, kids of all ages (with parental permission if they are under 18 years old) can submit their funny or embarrassing... Read more » |
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Mobile Location Firm xAd Is Changing Its Name and Moving Into Data Analysis Shifts focus from advertising to insights By Lauren Johnson New York-based xAd wants to be known for more than serving up location-powered mobile campaigns. The 8-year old firm is rebranding itself as GroundTruth today--a new name meant to convey the data science that marketers are increasingly relying on. "Earlier in our life we were very focused on media and advertising, and it's still a... Read more » |
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VidCon Visitors Can Pitch Their Video Series to TBS Digital, Dunkin’ Donuts and New Form The campaign is for new and emerging creators By Sami Main VidCon, a YouTuber-filled video conference held annually in Anaheim, California, draws more than 25,000 attendees. Normally, convention goers can check out panels, meet-and-greets and fan activations, but this year, they now have a chance to see their project get off the ground. In partnership with new media incubator New Form, the Pitch to Pilot lounge... Read more » |
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New Study Shows That Around 63% of Subscribers to Streaming Services Still Have Cable 48% of millennials prefer to discover programs from social media or friends By Sami Main While more people are cutting the cord, around 63 percent of streaming service subscribers said they still have a cable subscription as well, according to a new study from IBB Consulting. Among current streamers, 61 percent said they would be willing to pay up to $2 per month more for their subscriptions if prices increased.... Read more » |
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New Stats From Salesforce Show How Marketing Execs Are Laser Focused on Customer Experience The company releases annual B2B research By Christopher Heine After surveying 3,500 companies, Salesforce today is releasing its fourth annual State of Marketing report, with the buzz phrase "customer experience" taking center stage. For instance, nearly two-thirds of the respondents said their team is spearheading customer experience initiatives, and 68 percent of marketing execs said their company is increasingly competing on the basis of... Read more » |
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