In-housing flourished in 2020, as the pandemic accelerated the need for marketing teams to achieve greater efficiency, collaboration and control over brand messaging.

We’ve surveyed more than 200 senior marketers in Europe to chart the growth of in-house and the impact of the pandemic on in-house teams, agency spend and the use of technology.

Download the research to learn more about:

Full research and analysis on the impact of the pandemic on in-housing
Why in-housing has caused brands to experience a bump in creativity and ROI on digital marketing efforts
The experiences of brands that have in-housed — including TikTok, AB InBev, Channel 4, Vodafone, Twitter, Telefonica and more — featuring analysis from experts who provide advice on a clear path to in-housing success