To help brands navigate the transition to connected TV (CTV), ad tech company Unruly, in conjunction with Tremor Video, conducted a global survey of 2,562 consumers in the US and UK that builds on their previous research conducted in April 2020.

The latest research identifies US consumers attitudes to CTV, consumption habits and ad preferences five months after the global outbreak of the COVID-19 pandemic.

The findings, which will be presented during Advertising Week 2020, uncovered that:  

1. 80% of US consumers now have access to CTV content.
2. US consumers are actively seeking free, ad-supported CTV content and abandoning linear TV.
3. The quality and breadth of CTV content attracts audiences of all ages, at scale, not just millennials.

For more findings, download our US CTV Research white paper HERE >>