As US consumers rapidly adapt to using technology to manage their finances, financial services leaders are under a great deal of pressure to deliver trusted customer experiences. I invite you to gain insights into how some of the industry’s top brand marketers are pushing their digital transformation forward.
Please take the time to download the new roundup from eMarketer and learn how:
Visa is evolving to meet consumer trends with SVP and chief global brand and integrated marketing officer (IMO) Frederique Covington Corbett, PhD
M&T Bank uses data-driven engagement to lift up the local community with chief marketing, communications, and digital officer Francesco Lagutaine
TD Bank maintains human interaction across its digital properties with SVP and head of customer and retail distribution marketing Lee Lai
Toggle, a Farmers Insurance Company, empowers policyholders with a simplified purchase journey with research and marketing director Josh LaRoche
Sincerely, Nancy Taffera-Santos SVP, Media Solutions & Strategy eMarketer, Inc.
P.S. Please forward this email to colleagues who may be interested in financial services marketing. Thank you!
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