THE DAILY NEWSLETTER - THURSDAY, MARCH 31, 2022

Media Winners & Losers

MEDIA WINNER:
MSNBC Anchor
Stephanie Ruhle

Stephanie Ruhle is having a good first month at 11 p.m., and on Tuesday was ahead of CNN in both total viewers and in the key 25-54 demographic.

Ruhle took over The 11th Hour from Brian Williams in March. In 2021 the show was second overall in the slot in total viewers, ahead of CNN's Don Lemon, but came in third in the demo.

But Ruhle beat Lemon on Tuesday, coming in behind Fox's Greg Gutfeld. The 11th Hour pulled 1.03 million total viewers compared to CNN's 546k. She also also beat him in the demo, with 162k viewers compared to his to 136k.

In fact, Ruhle was one of the only MSNBC hosts to beat the CNN time slot rival in the demo on the day.

MSNBC’s Morning Joe also beat CNN’s New Day in the demo when averaging across the three hours both shows are on-air. Morning Joe averaged 110k demo viewers, while New Day did not break 100k.

Click here for the full breakdown of Tuesday's cable news ratings by show.

As for the three networks overall, here are the total day averages in total viewers and the 25-54 category.

  • Total viewers:
    • CNN: 719,000
    • Fox News: 1.73 million
    • MSNBC: 957,00
  • 25-54 Demo:
    • CNN: 169,000
    • Fox News: 307,000
    • MSNBC: 134,000

Here are the prime time averages in total viewers and the 25-54 demo.

  • Total viewers:
    • CNN: 695,000
    • Fox News: 2.48 million
    • MSNBC: 1.27 million
  • 25-54 Demo:
    • CNN: 128,000
    • Fox News: 341,000
    • MSNBC: 208,000

Read the full article here, from Mediaite+!

MEDIA LOSER:
CBS News Co-President
Neeraj Khemlani

CBS News has been under sustained fire for the recent hiring of former Donald Trump Chief of Staff Mick Mulvaney as a contributor, a move attributed to co-president Neeraj Khemlani.

The hire quickly drew outrage from journalists and pundits, with many pointing out Mulvaney’s downplaying the pandemic, defending former President Donald Trump’s attempt to withhold military aid from Ukraine in exchange for dirt on the Bidens, and his bold claim in an op-ed before the 2020 election that Trump would gracefully concede if he lost.

The backlash has been brutal. And not just from the world at large, there have been internal rumblings as well. Khemlani is taking the big share of that criticism on both fronts. London bureau chief Andy Clarke, for example, reportedly took a hard swipe at Khemlani over more than just this decision, in remarks at Clarke's going-away party.

The Mulvaney decision wasn't isolated. To less fanfare and feedback, the network hired former Trump adviser H.R. McMaster recently. It's a trend, the Washington Post says, based on access.

WaPo's Jeremy Barr says the hire is part of a bigger plan to stock up on Republicans ahead of the midterms and the potential "wipeout" for Democrats.

In an audio recording of a staff meeting, Khemlani said it outright. "We know the Republicans are going to take over, most likely, in the midterms," Barr quotes him. "A lot of the people that we’re bringing in are helping us in terms of access to that side of the equation."

As The Hollywood Reporter pointed out, it's not totally unheard of to pad the roster. But look, CBS News hired the guy who predicted Trump would "concede gracefully" to be an *analyst* of Republicans. For access!

That's not even dressing it up well. And Khemlani continues to take the heat for it.

The A-Block

"He’s an Embarrassment"

A number of high-profile Republicans in North Carolina have had enough of Rep. Madison Cawthorn (R-NC) after his latest controversy.

The 26-year-old’s claim he has witnessed open drug use and been invited to engage in group sex among Washington’s elite has been the last straw for many in the Tar Heel State.

The freshman congressman told podcaster John Lovell last week he has seen a thing or two in his 14 months repressing North Carolina’s 11th congressional district.

After alleging he was invited to salacious gatherings by people he once respected, Cawthorn said, “‘What did you just ask me to come to?’ And then you realize they’re asking you to come to an orgy.”

He added, “Some of the people leading on the movement to try and remove addiction in our country, and then you watch them do a key bump of cocaine right in front of you,” Cawthorn also said.

House Minority Leader Kevin McCarthy (R-CA) said Wednesday he did not believe Cawthorn’s depiction of Washington as a sexual playground for coked-out elites. Lawmakers in North Carolina are not buying it either.

On Wednesday, The Late Show's  Stephen Colbert got a pretty good bit out of the fiasco.

The saga is just the latest in a slew of bad press moments for Cawthorn.


🇺🇦 FOR LATEST UKRAINE COVERAGE CLICK HERE


In Other News...

George Conway Turns the Tables After Trump Calls for Putin to Drop Dirt on Biden: 'Maybe We'll See' Russia's Dirt On Trump

Joe Scarborough Tries to Not Laugh Out Loud at Absurd Vladimir Putin Photos ... and Fails Delightfully

Top British Spy Claims Dejected Russian Troops are ‘Accidentally Shooting Down Their Own Aircraft’

Fox's Trey Yingst Returns to the US, Reflects on Heartbreaking Interactions With Ukrainians: 'It's Like Your Life is Broken Forever'


Industry News...

Cox Media Sells Stations in 12 markets to Imagicomm

Caitlyn Jenner Joining Fox News as a Contributor

Must See Clip

Under and Over

Mediaite founder Dan Abrams went into great detail covering Hunter Biden’s controversial business dealings, along with how the story has been handled by the media.

On his latest NewsNation, Abrams discussed the Washington Post’s latest reports on Biden’s interactions with foreign business executives over the years, the difficulties with the laptop, and more.

Abrams lauded the reporting as a "well-reported, factual story" that merits real coverage, but not hyperbole.

But when it comes to reports on President Joe Biden’s son, said Abrams, “the vast majority of the liberal media ignore the story, while many in the conservative media overstate it.

Links We Like

Comedians On When A Joke Goes Wrong - And That Oscars Slap
- Robin Levinson-King, BBC
The Media Avoided The Ties Between Joe Biden And Hunter’s Laptop
- Miranda Devine, New York Post
Social Media Drama Can Hit Teens Hard At Different Ages
- Charlotte Hu, Popular Science
Apple and Meta Gave User Data to Hackers Who Used Forged Legal Requests
- William Turton, Bloomberg
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