Taking place from May 20-21, brand and agency execs from around the world will come together for working group sessions, insights into the strategies of leading TV advertisers and actionable tactics at the Digiday Business of TV Forum LIVE.

We've just added new sessions to the agenda. Check out some of what to expect below and reserve your spot now for this exclusive event.

Featured sessions

How Much Has Advanced TV Advertising Actually Advanced?

Samantha Rose, SVP, Advanced TV and Video Solutions, Horizon Media
We explore what progress has been made and what still needs to be done when it comes to advanced TV

Leveraging Virtual Entertainment in a Hybrid Environment

Nadia Pesina, Brand Media Team Supervisor, PMG
We'll discuss the importance of factors such as IP addresses, their future and other ways data can be incorporated into targeting when buying CTV.

Smarter Ads on the Dumb Box

Dick Wechsler, CEO, Lockard & Wechsler direct
Digital advertising’s data-driven, audience-based approach is overtaking TV and streaming. We discuss.

Lessons from the IAB 2021 NewFronts

David Cohen, CEO, IAB
We'll discuss how buying and selling of video is changing, the need for standards related to video measurement and attribution and much more.