Social media now forms a vital part of customer experience, customer service and customer research. This guide provides marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
For the first month of 2021, we’ve got campaigns from not one but two UK charities and creative work from the likes of Ikea, as well as some striking statistics on TikTok usage in 2020.
Every January for the last 10 years, Econsultancy’s founder Ashley Friedlein has captured the future of marketing, digital and ecommerce for the Econsultancy community. Watch the his 2021 trends on demand now.
Digital Transformation Monthly – 2020 in Review This special edition of Digital Transformation Monthly looks back at the major digital marketing trends and developments of 2020 that shaped a range of sectors in an extraordinary year.
Brand Purpose Best Practice Guide Econsultancy’s Brand Purpose Best Practice Guide defines brand purpose, explains how to create and implement a purpose, and offers examples and ways to measure its impact.
Exactly how straightforward is it to implement new tools to improve the relevance of your online offering? And how should marketers and ecommerce professionals prioritise these tools?
Festival of Marketing presents a brand-new event, The Bottom Line on 23-25 March. Gain actionable insight and fresh thinking that will empower you to make better decisions. Save 20% on your pass by taking advantage of Festival's Early Bird pricing today!
