The Daily Scoop: How Modelo became the most popular beer in America

Plus: Publicists feel the financial pinch of Hollywood strikes, Lyft looks to regroup.

New social media features you need to know this week  

Updates from Twitter, WhatsApp, Facebook and more.

6 questions with: Mindset Consulting’s Dina Mostovaya

Dina Mostovaya shares what excites her most about the future of communications. 

5 steps for editing generative AI content

Give your AI tinman a beating heart.

Keeping employees engaged and business moving during summer

Comms can be a conduit for building culture and keeping morale high during slower seasons.

The Daily Scoop: Allow Pop-Tarts' brand mascots to (re)introduce themselves.  

Plus: Not everyone is excited about “Oppenheimer” film, Gay Water makes a splashy debut. 

The Daily Scoop: About that ‘looming recession’…

Plus: Netflix adds subscribers after password crackdown and companies (and employees) are caught in the middle of affirmative action hiring.

To master ChatGPT, practice not using it at all

A guide for PR pros. 

What Threads means for the future of social media

Will Twitter survive?

Fragmented channels, selective tune out: The state of media today

The Reuters Institute's Digital News Report 2023 sheds light on a difficult media environment.

How to make any executive a corporate celebrity

In a culture of personality, corporate spokespeople need to be celebrities — not just expert talking heads.