May 17 - 21, 2021

Virtual Event

NEW SPEAKERS - LAMBORGHINI & JAGUAR LAND ROVER

Hi Colleague,

Focus: Software Defined Vehicle 2021 is only 1 month away and the agenda is heating up!

Join industry experts for 1 hour and 40 minutes of live, software focused content running each day across the week of May 17 - 21 with exclusive OnDemand content and networking sessions throughout the rest of the month.

Here are just a few sessions you do not want to miss...

Can the Vehicle Ever Truly be a Safe Smartphone on Wheels?

Tamara Snow, Head of Research & Advanced Engineering, Continental

Partha Goswami, Senior Manager - Technology Trends & Insights, General Motors

Luca Giardino, Head of Connectivity, Automobili Lamborghini

Drew Winter, Senior Analyst, Wards Intelligence

Over-the-air updates have revolutionized the phone market; consumers now expect a product to be adaptable and evolutionary. The automotive industry is following suit, but given the necessity for safety restrictions in vehicles, can the two industries every be compared fairly?

Achieving Brand Individuality Through Software Driven Features

James Towle, Director of New Business Models, Jaguar Land Rover

Automakers can no longer market vehicles on their speed and performance capabilities alone. A new generation of consumers are now buying cars based on their incorporated technology and connectivity. Which features appeal to the mass market, and which should remain exclusive to high-end vehicles?

Addressing the OTA Security Risks of Centralized Architectures

Kathrin Kind-Trueller, Manager Projects - Cybersecurity & Software Updates, Volkswagen AG

Should automakers disconnect the authoritative power of the control units over multiple vehicle functions to ensure that potentially impairing updates are limited to entertainment features rather than safety features?

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*Click the button above to save your spot at the lowest rate today before prices increase next Friday, April 9th!

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