New stats dashboard will give you a local market edge Help clients make informed decisions with insights into affordability, demand and the economy. NAR's new interactive Metro Market Statistics Dashboard provides analysis on home pricing changes, economic indicators and demographics—all in one place. Full Story: REALTOR® Magazine (7/15)
Turn ChatGPT Into Your Personal Assistant (Not Just Another Tool) You've probably experienced the time savings of having ChatGPT already. Now imagine if it could automatically follow up with leads, write personalized market updates, or handle your routine email responses for you. It's possible with the advanced techniques we're sharing this Thursday, July 17th at 12pm ET! Register Now >
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Best Practices in Sales & Marketing
Navigating office politics key to transformation success Office politics can pose a significant challenge for executives leading business transformation, writes Sudeshna Banerjee from OakNorth Bank. Banerjee advises leaders to observe and understand the organization's power dynamics before making changes and to ask probing questions during interviews to uncover the true nature of the workplace. Full Story: Process Excellence Network (7/10)
Furniture designer Ashley Redmond shares common mistakes people make when buying and styling sofas, such as not measuring properly, ignoring room layout and choosing the wrong fabric. Redmond advises considering lifestyle needs, avoiding matchy-matchy furniture and ensuring proper placement for better flow. Redmond also highlights the importance of checking install measurements to avoid delivery issues. Full Story: Better Homes and Gardens (7/14)
Report: Buydowns may be contributing to higher home prices Builders' strategy of lowering mortgage rates for new home buyers by offering financial contributions could be keeping new home prices higher than they otherwise would be, according to a report by Morgan Stanley. Without this strategy—known as a buydown—homes tied to Ginnie Mae mortgages could be 12% cheaper, and those with Fannie Mae or Freddie Mac mortgages could be about 5% cheaper, according to the analysis. Buydowns can help keep the housing pipeline moving, although some reports suggest they are becoming less common. Full Story: The Business Times (Singapore)/Bloomberg (7/15)
Small manufacturers breathe new life into neighborhoods Some cities and towns are updating zoning laws and other regulations to encourage small-scale manufacturers—such as artisans and food-makers—to set up shop in neighborhoods, aiming to revive local economies and create more vibrant communities. "Adding small local producers creates a layering, a more fun city," says Carrie Gartner, executive director of a Columbia, Mo., community improvement district. "Zoning sounds boring, but it creates major changes." Full Story: The New York Times (7/13)
Gen Z seeks purposeful work, authentic company culture Generation Z employees are redefining workplace expectations by prioritizing authenticity, social responsibility and a sense of purpose in their roles. Staffing consultant, Susan Thompson, recommends offering comprehensive benefits, competitive compensation and professional development opportunities, as this generation is drawn to organizations that provide structured training, mentorship programs and clear career advancement paths. Full Story: Small Business Trends (7/13)
Fair & Equitable Housing
State's new agency to address housing, homelessness California is looking to address housing affordability and homelessness by establishing a standalone state agency in a move that could place greater focus on these issues. "The functions of this agency will include all of the enforcement, so making sure that cities are not illegally denying new housing and that state law is being complied with," said state Sen. Scott Wiener. Full Story: KGO-TV (San Francisco) (7/12)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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