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In the United States and globally, we're staying at home more than ever. While "WFH" may still mean normal working hours for some, others find their time filled another way: Watching.
What has this taught us about the future of connected TV (CTV), the rapidly growing platform for streaming video content? |
90% of consumers now have access to a connected TV
Free services are growing at more than 2X the rate of paid
78% are willing to see ads in exchange for free streaming |
Will the streaming wars end with a more "free" future? Grab your popcorn and read the latest IAS research on what's next for CTV. | | |
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| | | | Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 18 offices across 13 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com | | |
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