PR is more important — and complex — than ever.
| |  | PR is more important — and complex — than ever.
Companies have to tell their stories better than ever to a public that's avoiding traditional ads and demanding more of corporations. That means communications experts have to pull more levers than ever, from social media to influencers as well as old-fashioned press hits, while using data to show their effectiveness.
We identified 16 rising PR stars at top firms like Edelman, Ketchum, and MSL who are not just juggling these demands, but doing it for multiple clients. They're using data in new ways, leveraging influencers, helping clients jump on social trends, and roping in new ones.
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