2019 was the year the adtech industry was forced to adapt to sweeping new privacy laws and a rapidly changing media business.
| | | | 2019 was the year the adtech industry was forced to adapt to sweeping new privacy laws and a rapidly changing media business.
Consolidation continued this year, with big companies like Roku and Publicis Media acquiring adtech companies, and the remaining firms fighting for ever-scarce outside funding.
For its annual list of hottest adtech companies, Business Insider identified 18 firms that are best positioned to meet the challenges.
They include TripleLift, which is pivoting hard into OTT advertising; and LiveRamp, which is helping marketers prepare for privacy laws.
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