In The Influencer Marketing Report, Business Insider Intelligence egives actionable recommendations for how brands can effectively navigate this changing and expanding market to meet campaign goals, and how they can evolve their relationships with influencers. Brands looking to partner with influencers need to to constantly renew their perspective to ensure that they mutually maximize the value of these partnerships.
The companies mentioned in this report include: Ader, Balmain, Brud, Calvin Klein, Coca-Cola, Discord, Dr. Pepper, Fable Studio, Facebook, Hershey's, Instagram, KFC, LinkedIn, NFL, Nike, Old Spice, Pinterest, Red Bull, Reddit, Sephora, Shadow, Snapchat, Socialyte, Spotify, Superplastic, The Diigitals, TikTok, Toonstar, Twitch, Twitter, Unilever, UTA, and YouTube.
In full, this exclusive report:
- Forecasts the growth of brand spend on influencer marketing as influencers have become more plentiful and effective
- Discusses how social platform shifts impact the influencer market, and how platforms are embracing (or estranging) influencers and creators
- Outlines how the industry categorizes and values influencers according to follower count (reach) and area of expertise (niche), and the benefits and pitfalls of each type for brands
- Investigates how brands should approach three key emergent types of influencer, including kidfluencers, gaming influencers, and virtual influencers
- Explains how brands can confront and overcome key challenges of influencer marketing
- Envisions how brand relationships with influencers could grow or change in the future
- Provides actionable steps for brands to best determine the best strategic approach
- And much more.
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