“The Amazon demand-side platform allows marketers to target display inventory both on and off Amazon. Across a sample of dozens of Amazon DSP advertisers, we found that the share of spend allocated to campaigns focused on building awareness and consideration grew from 26% in Q1 2019 to 60% in Q4,” explains Andy Taylor of Tinuiti. “Advertisers began 2019 allocating nearly three-quarters of all DSP spend to purchase-focused campaigns, but that share slipped to 40% by the end of the year. This increased willingness to invest in campaigns focused on more upper-funnel goals has enabled marketers to rapidly expand investment in the platform. Investing in brand awareness campaigns also has the trickle-down effect of producing more customers that have not purchased from the brand previously or who are infrequent purchasers.”

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Jim Halliday has been named chief marketing officer at TickPick. His hiring marks the first CMO-role for the online ticketing marketplace. Prior to joining TickPick, Halliday was the CMO for Plated, a subscription food service. “Jim’s success in introducing a new pricing strategy at Plated stood out as our initial conversations progressed,” said TickPick co-CEO Brett Goldbert. Halliday is the third C-level executive to join the company since it received $40 million in funding last year: Vince David came on board as Chief Data Officer and Michelle Rusnak as Chief Financial Officer. 

The real-time conversational marketing provider Resulticks has appointed Dinesh Menon as its new global chief marketing officer. The announcement follows Resulticks’ recent expansion of its North American headquarters in New York. Before joining Resulticks, Menon served as the CMO of State Bank of India and had held leadership roles at the National Bank of Oman and American Express. “His experience in market innovation, business transformation and global brand positioning will help strengthen our footprint worldwide,” said CEO Redickaa Subrammanian. 

Ekos, a business management software for craft makers, has hired Christina Kyriazi as its new VP of marketing. She will report to CEO Josh McKinney and is tasked with expanding the company into new markets. “Christina is a data-driven marketer with a passion for putting the customer first,” said McKinney. Kyriazi comes to Ekos from Passport where she was the senior director of marketing. Chris Smith also joined Ekos as the VP of engineering. “Ekos had a banner year in 2019 with a game-changing Series A funding round,” said McKinney, referencing the $8 million Ekos raised in October of last year. 

Join us June 8-10 in Seattle for Danny’s first return to the SMX stage since joining Google in October 2017. His through-the-looking-glass keynote will provide an invaluable glimpse into the search engine’s inner-workings from the man who knows it best.

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Is Customer Loyalty Dead? – Forbes

DTC’s impact on marketing unlikely to cool despite slew of bad news, analysis says – Marketing Dive

Games already are social networks – TechCrunch

Yelp beefs up its waitlist feature, including support for large parties – The Verge

Reddit tags R/GA as agency-of-record to lead its first brand advertising campaign – AdAge

Nearly One-Fifth of Consumers Don’t Trust Ecommerce Sites with Their Credit Card Info – Multichannel Merchant

Uber breaks into ad publishing through OOH display deal with Adomni – Retail Dive

As Cookies Disappear, Omnicom Media Group Rethinks Context And Attention – AdExchanger

Audio Articles are Helping News Outlets Gain Loyal Audiences – Nieman Reports