When strategy fails and results fall short, our latest study shows leaders grasp at straws. Some turn to their go-to persuasion tactics, others a poorly designed incentive, and many begin tinkering with processes and procedures to try and salvage success.
But policies and persuasion are not enough—and they aren’t leadership. Rather, leadership success is a product of influencing human behavior.
Fifteen years ago, we published our bestselling book Influencer, which combined our own work with leaders from around the world and an in-depth study of 50 years of the best social science. We found that human behavior can’t be altered with a singular strategy; instead, it’s governed by six sources of influence. Leaders who know how to leverage these sources in favor of winning behaviors are exponentially more successful at securing change and achieving results.
Join us on June 6 at 11 a.m. MT as master trainer Justin Hale and author Joseph Grenny celebrate the launch of the third edition of our bestselling book, now titled Crucial Influence: Leadership Skills to Create Lasting Behavior Change. Justin and Joseph will share the results of our latest study on the greatest challenges impacting today’s leaders as well as share insights, skills, and stories from the new book.
