Functional and healthy beverages are making a big splash in the market as consumers continue to demand more from these drinks. From the health functions consumers want most to the omnipresent need for sugar reduction, this webinar will help you understand how current trends are evolving and reflected in the latest SPINS sales data, including the functional ingredients, sweeteners and health benefits driving purchase decisions. Experts from Cargill will cap off the presentation with tips on how brands can overcome common formulation challenges and bring these trends to life.
In this live webinar you will:
Discover the consumer trends driving innovation in the functional beverage space.
See what SPINS data reveals as the functional ingredients, sweeteners and health benefits having the greatest impact on sales.
Learn how Cargill’s ingredient portfolio can help brands overcome common formulation hurdles to create functional beverages that resonate with today’s health-conscious consumer.
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