To retain current patients and grow their customer base, it’s time health systems move addressing the customer experience to the top of the priority list. Access, convenience, and cost have long been driving factors in care decisions, but with the rapid adoption of virtual care, we’ve added new channels and touchpoints to the customer experience. If all we do is tack it onto the existing healthcare journey, we’re missing an important inflection point.

Speakers:

Carey Officer
Operational VP, Center for Health Delivery Innovation
Nemours Children’s Health System

Carey Officer is the Operational Vice President of Nemours’ Center for Health Delivery Innovation at Nemours Children’s Health System where she provides critical leadership for a team that develops digital tools, creates content and designs processes that focus on making healthcare simpler through effective and efficient communication.

Lisa Williams
Director of Digital Engagement
Oregon Health & Science University

Lisa Williams is the Director of Digital Engagement at Oregon Health & Science University. She is a 24-year veteran of digital marketing and the author of "When Everybody Clicks: Sustainable Digital Marketing". She founded and leads a Portland, Oregon LeanIn Circle and volunteers at Emerging Leaders to mentor diverse, aspiring professionals to serve in technology and health care.

Shane Johnston
VP of Integrated Marketing Strategy
Healthgrades

Shane Johnston has developed marketing strategies and integrated communications plans for Fortune 100 companies, small businesses and non-profit organizations. His 25-year career spans client and agency marketing roles. His expertise in campaign development and lead generation has delivered results for organizations such as Lenovo, UF Health, Siemens Healthcare, Zeiss Medical, The Wall Street Journal, and UNC-Chapel Hill.

Join us to hear perspectives on expanding market reach and audience targeting through improved data insights and go-to-market strategies, creating a more seamless connection between virtual care and brick-and-mortar visits, and more!