Reveal Mobile and The Location Based Marketing Association partner for this 45 minute webinar, highlighting foot traffic trends over the holidays and for specific mobile campaigns, as well as new location-based marketing industry data. The webinar includes an analysis of retail store visits from Black Friday through the holiday shopping season, highlighting overall trends as well as the most visited locations. Additionally we dive deep into three specific advertising campaigns in 2017 that resulted, or flopped, at driving a meaningful spike in restaurant visits. We'll share the impact of Wendy's viral #NuggsForCarter campaign, McDonald's one day re-launch of Schezuan sauce, and Chick-fil-A's push to drive mobile app ordering by offering free breakfast. Additionally, participants will learn new high level statistics on the growth of location-based marketing, the use of sensors, the Internet of Things, emerging trends on new applications, and key areas of focus for retailers and restaurant operators. Date/Time: Wed, Jan 24, 2018 2:00 PM - 3:00 PM EST Speakers: Matthew Davis, CMO, Reveal Mobile Asif Khan, Founder & President, Location Based Marketing Association |