Aldi meets Amazon Digitalization & Discount Retailers: Disruption in Food Retail Just as music and clothing retail have become digitalized, food retail has begun the same process. The shift toward digitalization of food retail and the increase in the number of discount stores are changing how consumers engage with the market and how the market is shaped. It is becoming increasingly important for brands to understand the future of the industry and to learn how to continue reaching consumers as these changes ensue. This report, based on data from YouGov Profiles, provides an overview of the food retail industry, addresses the fundamental changes still ahead, and provides recommendations on how brands can successfully navigate these changes. ...Read More |