New White Papers from MediaPost Advertisers

1 year ago

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New Selections Available For DownloadFeaturedReach Over 2.5 Billion of the World's Marketable Consumers

We live in a world where globalization and internet adoption provides new opportunities to reach and engage consumers everywhere via new digital platforms.

Global brands naturally want to take advantage of this borderless digital world to deliver great customer experiences in key markets. But acquiring and activating consumer data globally has been extremely challenging due to various complexities, such as:

- Differences in the availability and granularity of data by country

- Divergence in the rules around data collection, use and sharing on a country-by-country basis

- Inability to resolve identities across digital and offline channels, and

- Limitations around how data can be integrated into publishers or platforms

To overcome these challenges, a brand needs to expend valuable time and effort to learn what data is available in each country, how that data can be used from a privacy perspective, contracting and purchasing the data, and figuring out how to activate data across digital channels.

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ROI Genome: 2017 Marketing Intelligence Report

Introducing ROI Genome: 2017 Marketing Intelligence Report - the first annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing.

Over the past 13+ years, Analytic Partners has collected marketing intelligence across industries and countries to form the core of its ROI Genome. This report is the first time these insights are available to the public.

Download to learn about what drives marketing ROI and what are trends driving marketing return on investment. Readers will also gain access to recommendations and take-aways to improve ROI.

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Why ROAS is a BFD

Get the industry's first mobile benchmarks report exclusively on CPG campaign performance. With mobile getting double the dollars of desktop, it's never been more important to see how your ROAS measures up. Download the latest version of our exclusive report comparing the measured sales effect of 248 mobile campaigns by 138 different brands

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Demystifying Data Lakes

Data used to be a marketer's best friend. But now, marketers are being crushed by the volume of data flowing through their business in different formats and from separate platforms. With the amount of information expected to grow, marketers need to be able to tie together data sources to maximize insights.
This has led to the rise of a new powerful tool for advertisers: The Data Lake. A data lake is a flexible, cloud-based platform that stores all of a brand's data in one centralized repository. As a result, marketers get a complete, transparent view of performance - from initial ad exposure to how consumers engaged with ads across channels to which stores they visited, and when they actually purchased.
Get the Guide >

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New Mover Marketing - Tips for Targeting High-Value MoversMovers are basically a marketer's dream. Why? They spend an average of $9000 per move (on things like furniture, home repair, cars, bank accounts, cable packages and more), and they're more open to fostering new brand loyalties. Reaching new movers before your competitors is challenging, but the pay-off can be worth thousands in LTV. In this report you'll learn key locations to find movers, the websites they engage with most, top products they search for, and tips for targeting them first....Read More
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