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| Featured |
| Proven Strategies to Attract Your Competitors' Customers | You may be surprised by
the things you can uncover about your competitors today.
Using original data from major brands like Nike and Starbucks, Hitwise shows incredible examples of how marketers can understand their competitor's strengths and weaknesses even better than they do.
Download the 2016 Competitive Intelligence Report to learn the latest tactics in audience conquesting, search strategy and path-to-purchase interception. ...Read More |
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| The Influencer Marketing Landscape 2016 | Nearly 60% of marketers are planning to increase their influencer marketing budgets in the next twelve months. This surge in popularity has led to hundreds of providers touting their ability to help brands navigate this emerging channel, causing confusion for most marketers. The Influencer Marketing Landscape 2016 is designed to
help brands and their agencies understand how to approach and evaluate the space, including an in-depth look at the various provider types, pricing models and technology platforms. ...Read More |
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| From The Top Of The Funnel To The Final Sale | From the top of the funnel to the final
sale. Learn how to measure mobile ad campaign success throughout the sales funnel. You may already track taps and views. But if you're not also measuring actual sales at the register, then you're not seeing the full picture of mobile ad success. That's why you should learn more about Full Funnel Analytics(TM). Download the new e-book from acclaimed author and mobile marketing expert Jamie Turner. You'll see that measuring consumer response from the top of the
funnel to the final sale is not only possible, it's being done every day. ...Read More |
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| Get To Know Native From A Programmatic Perspective | Native is one of the most
powerful forces in digital advertising today. It performs spectacularly for publishers and advertisers, and consumers prefer it to "traditional" ads. By bringing the targeting, reach, and optimization powers of programmatic to native advertising, brands and marketers can take advantage of the most powerful tools available, and make their campaigns a resounding success....Read More |
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| Social Listening, Social Intelligence...So What? | How to Find Actionable Business
Insights in Social Media Data
People are gathering and listening to Social Data, but now they are struggling to prove the value and ultimate success of their social program to their management and higher-ups. In some cases, it has reached the point where top-level management has really started to wonder if there is any value, or if it's time to put an end to the program in lieu of a new tactic. In other words: "Social Listening...So What?" In this guide, we'll teach you
how to move past the "So What?" moment, with Social Intelligence strategies that will help uncover and streamline valuable social data for: - Crisis Management
- Market Research
- Campaign Management
- Brand Health
- Building an Integrated Ecosystem
...Read More |
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| Ad Fraud 101 | Arm yourself against fraud. We all know ad fraud is a problem in digital advertising, but it's not always clear what exactly it is, how it works, and how we can eliminate it from the digital ecosystem. This 101 guide provides an overview of the different types of ad fraud, a deeper dive into bots and botnets,
methods for identifying and fighting ad fraud, and steps you can take to protect yourself. ...Read More |
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| Programmatic Marketplace Roundup | eMarketer compiled the stats on programmatic ad spend, mobile growth, viewability, and
more in the latest Programmatic Marketplace Roundup. Get up to speed on issues and advantages of real-time advertising....Read More |
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| Measurement Playbook | Learn About Offline Attribution in our New Measurement Playbook Sick of clicks? You deserve credit for the actual conversions your campaigns are
driving beyond the screen. Check out our Measurement Playbook to learn more about what Offline Attribution is, how location data can help, the many methodologies available - and which is right for you, and the 6 great myths of location-based measurement. Check out NinthDecimal's latest playbook, all about how marketers can measure advertising's impact on real world behavior. ...Read More |
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| The Definite Guide to Open Gardens eBook |  Introducing Open GardenYou've heard the promise a thousand times before: "We can unite your fragmented marketing environment for true, 360...yadda-yadda-yadda..." It's not that the vision is wrong (in fact, it's essential). It's just that all these pitches miss one critical fact: No vendor can solve your marketing fragmentation problem. The only one who can solve it is
YOU.That's the idea behind Open Garden, a bold new blueprint for a marketing and advertising ecosystem that's connected at the data layer. An Open Garden foundation lets you bridge offline and digital, adtech and martech to drive the smarter, more relevant, more consistent every-channel experiences that win markets. It's the ONLY way to acheieve the omnichannel awesomeness that every vendor
promises- because it's the only approach that puts all the control in your hands. By building your own Open Garden, you can bring together all your platforms, partners, applications, and channels into an ultra-efficient, symbiotic marketing ecosystem that produces an obstructed, defined 360 view of every customer- then activates that data across all channels. ...Read More |
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| MAKING OMNICHANNEL MARKETING WORK: 4 KEYS TO BETTER MARKETING FOR YOU AND YOUR CUSTOMERS | It's simple - If you're not developing advertising and content that truly resonates with customers across the consumer journey then you're wasting your marketing dollars. Don't run the risk of turning off customers and prospects with the wrong messages at the wrong times on the wrong
devices. Read 'Making Omnichannel Marketing Work' to learn how to manage fully-integrated marketing campaigns that better resonate with customers to improve performance, reduce media waste and increase marketing relevance. Key themes include overcoming organizational silos, integrating multi-channel customer data, personalizing advertising and content, and quantifying the impact of your marketing tactics. ...Read More |
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| The Anatomy of a Department Store Shopper | Research: The Anatomy of a Department Store Shopper In today's world, consumer insight is brand power. Just in time for the holiday shopping season, Viant's exclusive new research explores the shopping behavior and lifestyle habits of consumers across three top national department
stores. With insights like where shoppers get their morning coffee, what kind of cars they drive, and what TV shows they're watching, this new research paints a complete picture of the spending behavior and lifestyles of department store shoppers. Get the White Paper to Learn More Key Insights >> ...Read More |
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| Global Email Benchmark Report | SendGrid's Global Email Benchmark Report provides
benchmarks for email engagement and consumption statistics across 25 different industries from over 30 billion messages sent through SendGrid....Read More |
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| 5 Questions You Need to Ask Your Data Onboarding Partner | Data can make or break your marketing. So it's critical that your data onboarding partner provides you with the best, most reliable data possible. Learn the 5 key questions to ask your partners to improve data onboarding quality and match rates, and reduce data loss and
operational costs. ...Read More |
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