New wire fraud scheme exploits virtual meetings | Make the home's lighting a priority, not an afterthought | Why marketers should embrace Gen Z as part of the brand
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Hackers can infiltrate online meeting platforms, posing as a legitimate party to a real estate transaction, and give your clients fraudulent wire instructions. Learn how to spot them.
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When moving into a new property or remodeling an existing one, homeowners are wise to focus on the power of light to illuminate rooms, add decorative panache and color, pare energy consumption and improve safety.
Marketers striving to tap into Generation Z's growing buying power and cultural influence need to start closely collaborating with them, including giving them a say in what the brand stands for, write Ogilvy Consulting's Reid Litman and Thred Media CEO Jenk Oz. "Through this ... firms can create novel relationships, customer experiences and wholly new product categories, as well as avoid costly market missteps," they write.
A social listening strategy can help companies understand their place in the market and provide valuable data on customer behaviors, writes Alister Esam. Esam outlines the steps needed to set up such a strategy and how to use it to uncover new opportunities or get ahead of potential challenges.
The rate for a 30-year fixed mortgage rose to 6.75%, hitting the highest point in 16 years amid seven straight weeks of increases, according to the Mortgage Bankers Association. Meanwhile, the number of applications to purchase or refinance a home declined by more than 14% last week.
Some sellers are attracted to "instant" buyers, known as iBuyers, as a path to conveniently close a sale, but this convenience comes at a cost. "Your home's valuation in the preliminary and final offers before any fees could be less than your home's current market value," according to an analysis by Kiplinger.
The Bipartisan Policy Center is calling for an expansion of the federal Low-Income Housing Credit, Rental Assistance Demonstration program and emergency assistance for renters as ways to address the national challenge of housing affordability. "Housing policy is one of the most powerful tools in Congress' arsenal," writes Ron Terwilliger, founder of the J. Ronald Terwilliger Center for Housing Policy.
As Michael Barr steps up to the role of Federal Reserve vice chair for supervision and is expected to take a tough line on regulations, Fed Governor Michelle Bowman has called for the avoidance of excess in that matter. "In a time of rising interest rates that could constrain credit, it is especially important to ensure that regulation and supervision not add costs and burdens for banks with little or no benefits to safety and soundness," she told a conference.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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