Hi there,

Almost the end of the week!

I'm here to tell you about New York's hottest club: first-party data. In the words of Stefon, it's got: data segments, consumer insights and it's all in-house. It's the way of the media world these days, and everyone from Business Insider to Vox Media to (now) The New York Times is getting in on it.

Why is this happening now? I'm so glad you asked. Elated even.

More privacy legislation is likely on the way.

Google Chrome is still expected to phase out third-party cookies by 2022.

Apple’s iOS 14 update effectively turned ITP on by default in all web browsers.

Data collection is more meaningful than ever and media organizations know it; expect to see more flashy "first-party data sets" being rolled out and touted as this trend continues.

What else we're covering:

• How ad tech might work in a post-cookie world
• Facebook changed its political ad policy again
• How President Trump’s Covid-19 diagnosis could change messaging

Fun Fact: Political signs urged voters to remember police brutality victims with theses memorable designs.

Need a break? Listen to some rain.

Let me know of news tips at sara.jerde@adweek.com. If I don't hear from you there, thanks for reading all the same. See you here tomorrow.

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The company told advertisers to expect a 1-week pause.

Ad spend fluctuates in the final weeks.

The back-and-forth of Google’s Chrome Privacy Sandbox proposals.

Former Criteo and Amazon execs join as ad-tech industry faces identity crisis.

The beauty brand once again teamed up with creative studio Movers+Shakers.

The tech giant also plans for a partner network with companies like Mediamath and Xandr.

Lauren Wetzel takes on role as the company focuses on life after the cookie.