New York Times CEO Mark Thompson told Digiday about the publication's grand plans for podcasting, their subscription strategy for 2019 and what their relationship with Facebook looks like.

In an attempt to head off the confusion, here are some of the biggest misconceptions surrounding addressable TV advertising.

For Digiday+ members: Originally news was banned from Facebook Watch. Now, Facebook might spread its news budget to even more shows.

Digiday asked News UK's group chief commercial officer Dominic Carter his thoughts on the most important moments of 2018 and why in 2019 News UK wants in on the voice and connected home market.

Amid the rise of programmatic, media buyers face new challenges when determining the safest and most effective places to put their clients' budgets. Find out more at the Digiday Media Buying Summit in Nashville, Tenn. from Feb. 20-22.

Learn about the specific interplay between marketing and ecommerce when powered by AI as demonstrated through real-life data and case studies from Carhartt, Vivere, American Eagle and more. Sponsored by IBM.

Now more than ever, it has become crucial for brands to deliver engaging, personalized experiences to customers via a multitude of platforms and channels. Get the guide and derive more revenue through better user experience. Sponsored by IBM.

 

New York Times CEO Mark Thompson: Relations with Facebook are 'cordial and effective'

Ilana Kaplan

“Great content is what drives subscriptions.”

'There is scale there': Myths of addressable TV advertising

Tim Peterson

Myths: Addressable TV is more expensive and not as scalable as regular TV.

Advertisement

 

Research: 88 percent of marketers don't use a key brand safety tool

Sponsored Content GumGum

From Instagram to The New York Times, images and videos populate every corner of today's digital landscape. That visual clutter has left marketers wandering in the dark, struggling to match their content to the right environment - and avoid a social firestorm from an unlucky alignment. Sponsored by GumGum.

Video Briefing: Facebook Watch remains a mystery for many video producers

Sahil Patel

Originally news was banned from Facebook Watch. Now, Facebook might spread its news budget to even more shows.

'Amazon is both friend and foe for publishers': News UK commercial chief Dominic Carter on 2019 expectations

Jessica Davies

News UK's group chief commercial officer Dominic Carter on the most important moments of 2018 and why in 2019 he wants in on the connected home market.

4 secrets to recover blocked ad impressions

Sponsored Content Instart

It's nothing personal: people aren't using ad blockers because they dislike you. However, no matter the reason for those blockers, they can still result in lost impressions for your ads. Sponsored by Instart.

The trail has gone cold on client-side tracking and third-party cookies are officially stale

Sponsored Content Tune

With companies such as Apple, Google and Safari releasing tracking prevention measures, as well as the introduction of GDPR, it's clear that user privacy and security is more top-of-mind than ever before. Sponsored by Tune.

Advertisement

 
 
Events Title
 
Regular Deadline:
January 4, 2019
Digiday Worklife Awards Europe
 
Early Deadline:
January 11, 2019
Digiday Content Marketing Awards
 
Early Deadline:
January 11, 2019
Digiday Media Awards Europe
 
 

ALL EVENTS

 
 
`

Unsubscribe from all Digiday emails