Plus, Google’s Europe flake out ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
ADWEEK | Media
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Media
 
 
March 25, 2021
By Lucinda Southern
 
 
 
The New York Times to Writers: Check With Us Before You Start a Newsletter
 
 

In a move that shows how strategically important newsletters have become, The New York Times updated its policies saying staff need clearance before starting free or paid newsletter ventures. 

The Times has always had a policy on outside projects like book deals and speaker engagements. Formalizing its stance on newsletters is a sign of how crowded and competitive the space has become.

Check out Scott Nover’s piece on what these updated policies mean for other media organizations.

In case you missed this from yesterday, my colleagues Ronan Shields and (newly joined) Stephen Lepitak and I covered Google’s reveal that federated learning of cohorts—its answer to audience targeting post-third-party cookies—will not work in Europe. 

As one publisher said to me, after pointing out that the original AdExchanger article had been doing the rounds: “the optics don’t look good.”

Read on about what this means for how publishers view their future experiments with FLoCs.

With that, please consider supporting our journalism with an Adweek+ Subscription and gain full access to all of Adweek's essential coverage and resources.

Thanks for reading and have a great week!

Lucinda

Lucinda.southern@adweek.com

 
 
 
 
 
 
Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle
 
 

The online giant will delay FLoC experiments in Europe over privacy requirements.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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This live virtual event is your chance to talk have in-depth conversations about the challenges and opportunities that arose this past year with our speakers, including Kyle Krueger, Senior Vice President, Media at ENGINE, Sally Scarbrough, Director, Brand Partner Marketing at Ulta Beauty, NYU's Professor Scott Galloway, Karla Davis, Vice President, Integrated Marketing and Media at Ulta Beauty and many more! 

Save your virtual seat today to save 20% on your pass.

 
 
 
 
 
 
 
 
With an Eye on Reader Revenue, Grist Launches New Products Capitalizing on Today's Political Climate
 
 

A site redesign accompanies a catalog of the most influential activists in the climate change space.

 
 
 
 
 
From Adweek Branded by eBay Ads
The Future of Ecommerce Is First-Party Shopper Data
 
The Future of Ecommerce Is First-Party Shopper Data
 
 
 
 
 
 
Awareness of Covid-19 Fake News Is High, but So Is Apathy, Finds WHO Study
 
 

23,500 participants in 24 countries across age ranges were surveyed.

 
 
 
 
 
Twitter’s Pay Equity Progress Continues Into 2021
 
 

Vp of people experience and head of inclusion and diversity Dalana Brand provided an update.

 
 
 
 
 
 
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