“Sharp gains in grain prices, federal farm support and the Federal Reserve’s record-low interest rates have underpinned the Rural Mainstreet Economy,” says Ernie Goss, who chairs Creighton’s Heider College of Business and leads the RMI.
The intersection of rebates, marketing strategies, data-driven programs, financing and early order incentives is becoming more entangled. Welcome to the spaghetti junction in ag retail.
