Day two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities. Additional coverage: Other things to know about - There are only a few spots left to attend the Digiday Programmatic Marketing Summit from May 15-17 in Palm Springs. Secure your passes for the opportunity to connect with leaders from Frontier Airlines, Assembly, GroupM and more.
- Data-driven advertisers are turning to the 1-in-60 rule, which underscores the importance of precision in targeting strategies and data sets used for measurement. Sponsored by Adstra.
- While establishing a retail media network is challenging, savvy retailers know it’s an opportunity too great to miss and are building sophisticated tech stacks with self-service layers to succeed. Sponsored by Adform.
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| Top Stories |  | | Ivy Liu |
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| | | | | Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities. | | |
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howdy! | | | | | Vodafone is working with Adform in its search for alternatives to third-party cookies. | | |
| | | | | While TikTok remains a powerful tool, brands are future-proofing their social media mix, working to ensure they’re fully prepared to make necessary shifts in the future. | | |
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howdy! | | | | | This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series. | | |
| | | | | Even if Gen Z only makes up a small portion of a brand’s customer base, that’s likely to change as the cohort ages — and increases its income. | | |
howdy! | | | | | The soda-maker says it can translate cultural relevance into sales volume. | | |
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| | | | | Brands are going beyond generative AI tools like ChatGPT and using AI applications for marketing tasks like product recommendations, website personalizations, testing and optimization. | | |
howdy! | | | | | This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs. | | |
howdy! | | | | | Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path? | | |
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