The NewFronts kicks off today, and publishers will be using the digital video showcase to take advantage of YouTube's brand safety crisis. But will advertisers be impressed?
The sales process is over for Time Inc. But to survive as an independent company, the publisher will have to figure out how to become all the more essential to readers and advertisers.
In our latest anonymous Confession, an ad-fraud researcher warns that agencies are picking verification vendors to look good to their ad clients, not necessarily to weed out fraud.
As the number of meal kit services soars to 150 or so, it's going to be harder for established and new entrants alike to stand out.
For many, Goldman Sachs evokes images of money and power. Digiday sibling brand Tearsheet reports on how the banking giant is trying to make itself more relatable to the masses.
Estee Lauder president Jane Hertzmark Hudis talked to our sister vertical Glossy about the influencer bubble, being relevant to beauty customers 24-7 and what she learned from Kendall Jenner.
Oscar Garza, global head of media activation at Essence Media, is coming to the Digiday Programmatic Marketing Summit to explain what marketers need to know about programmatic guaranteed. Find out about how to attend here.
