From the latest issue of Digiday magazine, News Corp's Robert Thomson says the platform giants need to change their ways to help publishers. But he doesn't let publishers off the hook, either.

Facebook can be a hard place for publishers to grow viewership, which is why increasingly, publishers like CNN's Great Big Story are pivoting to YouTube. Today, YouTube is Great Big Story's biggest platform in time spent.

Germany has a tough new law aimed at holding the platforms accountable for online hate speech. But in addition to free-speech concerns it raises, the law already faces doubts about whether it will work.

On the Digiday Podcast, Columbia University's Emily Bell said whether intended or not, Facebook has already reshaped newsrooms.

Snapchat is losing Diageo as an advertiser. The UK's ad standards body slapped down the drinks maker for running a sponsored lens on Snapchat, saying it would find its way to underage users. Now, Diageo's putting a pause on all ad deals with Snapchat.

Publishers rarely make good tech companies. But Purch is making it work. The commerce-focused home to sites like Tom's Hardware and Top Ten Reviews has built a thriving ad tech licensing business to the tune of $24 million a year.

Stores must evolve into destinations, deliver experiences and adapt to preferences, and retailers must find and implement solutions to meet this evolution. At the Digiday Retail Summit, taking place from Feb. 21 - 23 in Austin, TX, hear from The Hershey Company's head of retail evolution on how the company assesses opportunities to evolve its retail experience. Reserve your spot today.

 

News Corp's Robert Thomson: 'The digital world is dysfunctional'

Lucia Moses

Robert Thomson, CEO of News Corp, says platforms need to change their ways to benefit publishers' long-term business models — but he doesn’t let publishers off the hook, either.

CNN-backed Great Big Story sees YouTube success with evergreen videos

Sahil Patel

Great Big Story quintupled its YouTube subscribers in 2017 and now plans to create more long- form video to run on and off the platform.

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Germany's law against hate speech faces hurdles

Lucinda Southern

"Because of the speed in which it's been rushed through, it's just not a very good law. Most in the legal community are skeptical."

Columbia University's Emily Bell: Facebook is reshaping newsrooms

Aditi Sangal

“They're not necessarily intending to do it, but it's what's happening. Facebook already decides what you see.”

An inflection point for the real-time display advertising market

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Digital advertising's true impact on in-store sales

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Careers Title
 
December 31, 2017
Ad Ops Specialist
The Cheat Sheet
Remote
 
December 22, 2017
Digital Content Specialist
Edelman
Washington, DC
 
December 18, 2017
Senior Producer, Originals
Group Nine Media
San Francisco, CA
 
 

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Events Title
 
LAST CHANCE DEADLINE:
January 12, 2018
Digiday Publishing Awards
 
JANUARY 24, 2018 | 7PM
Digiday Awards Europe Gala
London, UK
 
January 30, 2018 | 6:
30PM
Digiday Video Awards Gala
New York, NY
 
 

ALL EVENTS

 

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