With most viewing for Facebook Watch occurring in the news feed, media companies are wondering how they'll get people to watch their Watch shows after Facebook's algorithm change. Following the controversy with vlogger Logan Paul, YouTube is tightening its requirements for content creators to quell advertisers' concerns. Here are five of their lingering questions about the overhaul. Now that Facebook is de-emphasizing publishers' content in the news feed, publishers are shifting the focus of their audience development teams away from the platform to search, email and different platform products. "Partnerships tend not to involve long gaps in communication." Facebook's feed purge has exacerbated U.K. publishers' frustrations about communication with the platform. We're launching a new video newsletter in the coming weeks. It will feature original reporting, analysis of important stories, interviews with executives, research and much more. Sign up here. Digital media companies aren't the only ones selling digital and social branded content to advertisers. TV companies are doing it, too. At the Digiday Hot Topic: The Future of TV, hear from Turner Ignite's svp of social strategy and solutions Frank Kavilanz on how Turner as built out an in-house social agency dedicated to social content strategy that helps marketers target hard-to-reach fans. Reserve your spot today. |
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| Sahil Patel As Facebook makes changes to the news feed, media companies question the impact that move will have on Facebook Watch. |
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| Seb Joseph Advertisers wonder if YouTube's tougher ad rules will lead to higher prices to ensure brand safety. |
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| Sponsored Content LiveRamp In today's omnichannel world, consumers are targeted through an ever-growing number of platforms and channels with an ever-growing number of messages. But do marketers really know just who these consumers are? Do they understand their journey? Or are they only seeing them as a mass of statistics and data points without any essential connecting threads? Sponsored by LiveRamp. |
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| Max Willens With Facebook referral traffic set to drop, audience development managers are shifting their priorities to things like newsletters and metrics including audience loyalty. |
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| Lucinda Southern "If you're serious about helping publishers right the revenue balance, then invest in that area and adjust your ad product to reward quality content.” |
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| Sponsored Content GeoEdge Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge. |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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