BuzzFeed's news division has helped the company land its first deals with big names like Hulu and Netflix. "It's Instagram, so it gets a pass." Inappropriate ads continue appearing on Instagram, but the platform remains beloved among users and marketers. In response to the confusion surrounding the General Data Protection Regulation, the Interactive Advertising Bureau Europe plans to form an independent board to govern the industry standard it created for compliance with the law. No one expected former WPP CEO Martin Sorrell to retire after his departure from the company last month. Subscribe to Digiday+ to learn about Sorrell's next endeavor. Publishers like The New York Times and Slate give subscribers early or exclusive access to podcasts. But there's no easy way to offer those perks through Apple and Google, the two dominant podcast platforms. Subscribe to our Cannes Briefing, a daily email newsletter delivered each morning during Cannes, for updates on all things Cannes, invitations to exclusive Digiday events, what we're overhearing on the Croisette and more. Start your Digiday Worklife Awards entry and submit before next Friday's early deadline for the chance to have your organization recognized in categories like Most Innovative Culture, Most Dedicated to Employee Growth, Most Passionate Employees and more. |
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| Sahil Patel No longer just a prestige play, BuzzFeed News is the centerpiece of BuzzFeed’s early deals with Netflix, Hulu and TV content buyers. |
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| Kerry Flynn Instagram offers a reporting feature to help police its platform. In just two taps, a user can express their concern about the nature of an ad. |
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| Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. On June 7th 2018 at 1PM ET, join Michael Trapani, global product marketing leader for IBM Watson Marketing as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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| Jessica Davies “It must be clear the ad tech part of the ecosystem cannot impose its will on others, and absolutely not on publishers." |
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| Shareen Pathak If Martin Sorrell wants to make WPP 2.0, he has his work cut out for him. |
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| Sponsored Content IBM Watson Marketing As the Home Shopping Network's marketing expanded across innumerable digital platforms, it struggled to track and respond to individual retail journeys. So powered by AI, it pivoted to creating personalized, cross-platform conversation with consumers. Sponsored by IBM Watson Marketing. |
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| Sponsored Content Nativo For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with malintent. Sponsored by Nativo. |
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