News publishers are flocking to TikTok as they continue to search for new audiences In the past two years, 39 of Comscore's top 50 news publishers set up a TikTok account, but there's still no hard and fast rule to be successful on the app. Additional coverage: ICYMI: From our winter break archives - In Candy Crush, players who watch ads are always rewarded with in-game bonuses — which means workers at Activision Blizzard Media must regularly coordinate with King's level designers to make sure ad-rewarded boosters don't make any levels too much of a breeze.
- Boosting relevance and driving massive media attention, marketers got creative in their partnership strategies last year. We took a look back on some of the strangest product launches and brand collaborations of the year.
Other things to know about - Join us for the Digiday Media Buying Summit from March 6-8 in New Orleans, La. to connect with agency leaders from Omnicom Media Group, Tombras and more. Secure your pass before January 23 to save.
- When Gen Z shops using video or social platforms, they prioritize finding trusted brands over trends, according to a study by Google and Talk Shoppe. Sponsored by Google.
- Download this new guide to learn how social commerce is helping brands connect the end-to-end experience, from ad impression through to transaction and delivery. Sponsored by Flowspace.
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| Top Stories |  | | Ivy Liu |
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| | | | | In the past two years, 39 of Comscore’s top 50 news publishers set up a TikTok account, but there’s still no hard and fast rule to be successful on the app. | | |
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howdy! | | | | | Beefing up its in-house capabilities has been a multi-year process for P&G. | | |
| | | | | Breaking down and simplifying the way a CTV-specific tech stack works is helping advertisers understand how connected TV differs from other, programmatic channels. | | |
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howdy! | | | | | In an attempt to drive more revenue, WeWork has been been working with new ad-tech platforms to connect brands with venues and events. | | |
| | | | | Successful digital publishers are embracing changes in the subscription market and new consumer trends to stay ahead of the competition. | | |
howdy! | | | | | During the 2008 financial crisis, many economists grew to believe that the gaming industry was “recession-proof,” with sales of video games far outpacing those of other retail products as the recession mounted in December 2007. Despite these encouraging signals, however, early signs seem to indicate that the gaming industry might not be as recession-proof as experts believed in the past. | | |
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| | | | | Including native ads within email newsletters means the advertiser’s sponsored content will fit in with what’s surrounding it, rather than overtly looking like an ad — meaning those there to read the newsletter are more likely to read the ad content. | | |
howdy! | | | | | Axios Pro has more than 3,000 subscribers and Nick Johnston’s on a mission to hear from every one of them about what they want from the Pro product in 2023. | | |
howdy! | | | | | Chalk this up to a bunch of reasons, some more rational (curated costs more) than others (an unwillingness to be accountable). All of them, however, can be traced back to the fact that advertisers still aren’t overly familiar with all the intricacies of programmatic advertising. | | |
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