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| Top Stories |  | | Ivy Liu |
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| | | | | Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner – and that meant less of a sustained traffic bump to publishers. | | |
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howdy! | | | | | While brands paused or reduced their influencer investments during the presidential election, they also face the ongoing impact of inflation and the need to balance their media budgets going into next year. | | |
| | | | | As marketers face numerous changes, they’re scrutinizing their DSPs to determine whether those current solutions will help them build for the long term. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape. | | |
| | | | | When publishers map out online and offline touchpoints in advance, they ensure data pipelines and activation stacks support every step of the anticipated customer relationship. | | |
howdy! | | | | | As the holiday shopping season kicks off, Digiday+ Research sat down with brand and retail marketers to see how they’ve prepared for the season. | | |
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| | | | | Current brand suitability practices often block inventory that isn’t truly risky due to outdated keyword block lists, oversimplified contextual analysis and more, resulting in a false sense of security. | | |
howdy! | | | | | Topping the list of expected changes: a rollback of many health insurance reforms provided under the Affordable Care Act, better known as Obamacare. | | |
howdy! | | | | | A record 53% of holiday shopping is expected on mobile this year, and brands are readying their sites and socials to meet the demand. | | |
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