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| | | | | News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it. | | |
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howdy! | | | | | The latest edition of the ANA’s programmatic transparency report claims $22 billion can be saved by drastically cutting the ad tech bloat. | | |
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| | | | | Companies with a connected commercial team — marketing, sales and service — are increasingly profitable. | | |
howdy! | | | | | Agency clients still see programmatic as an important part of their marketing budgets. But, overall, the uncertainty around programmatic could be causing them to lose confidence in online display ads as a marketing channel, and, as a result, agency clients are investing less in online display. | | |
| | | | | Marketers are leveraging programmatic to build brand awareness among decision-making buyers and drive market-qualified leads through the pipeline. | | |
howdy! | | | | | As the social media landscape is changing, Spill hopes to be a home to marginalized communities and capture advertiser attention. | | |
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| | | | | Advertisers are taking platform-first approaches for relevant, performant ads, tailoring creatives to reflect customers’ experiences, such as incorporating sounds specific to the brand environment that also reflect the podcast or playlist in which they appear. | | |
howdy! | | | | | Virality may mean something is simply viral within that niche rather than hitting a level like the Ice Bucket Challenge. | | |
howdy! | | | | | There’s a global AI race and different regulations in different countries might be slowing down – or speeding up – innovation. Here is a breakout of how regulations are being shaped on both sides of the Atlantic. | | |
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