Hello, neighbors! We hope you’re still basking in the afterglow of Expo West—that Southern California sun and all those amazing tradeshow experiences. Now, it’s time to get to know Newtopia Now—a reimagined event for the conscious CPG industry coming to Denver August 2024. (Psst, registration is open now!)
For those just getting acquainted with the concept, at its most basic level, we developed Newtopia Now to connect brands and retailers in meaningful, authentic ways to truly understand one another and unlock mutual success. The whole experience—from the show floor layout to the networking and matchmaking opportunities—will be curated to ensure the right people are connecting at the right times in the right ways. Doesn’t it just feel … right?
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"I'm so excited to build connections between emerging brands and leading retailers like Whole Foods,” said Daniel Scharff, founder of Startup CPG. “Newtopia's goal of deepened experiences, connections and relationships is exactly what our Startup CPG community needs, and how we thrive.”
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Here’s what you can expect from Newtopia Now: - All things Denver—A natural products hub! We're thrilled to host the event in Colorado, New Hope Network's home state. It’s the birthplace of industry pioneers like Celestial Seasonings and White Wave; plus, Colorado has been a magnet for mission-driven entrepreneurs, investors, sustainable agriculture resources and farm-to-table chefs.
- Deeper connections for brands and buyers—We designed Newtopia Now based on buyers’ input, putting connection at the center of the experience. For buyers, discovering new products (68%) and building relationships (51%) were top priorities in a survey we conducted last year. This event will creatively addresses these two priorities.
- Advanced matchmaking and experiential networking—Events such as Denver Dine Arounds and Colorado-themed activities (hello, Red Rocks and Meow Wolf!) foster meaningful and enjoyable connections. Our conscious connections matchmaking makes it easier than ever to meet with the right brands and retailers in a thoughtful format.
- Brand booth and activation packages—Newtopia Now offers increased accessibility for companies to tell their stories, educate attendees on their missions, showcase products and engage with retailers beyond their booths.
- Content tailored for success—Brands gain insights from industry leaders, such as Whole Foods, Fresh Thyme and INFRA members through our “Buyerside Chat” series. Plus, buyers can attend workshops on future retail trends and store differentiation. All content is focused on strengthening the partnerships with people and companies you discover at Newtopia Now and Natural Products Expo West.
- A seamless integration of discovery, connection and content—At Newtopia Now, community is paramount. Every participant is invited to co-create the CPG future we envision. This spirit is reflected in the unique layout of our show floor and the various activations and events seamlessly integrated throughout the week.
- The Newtopia Now Market—This new showcase is organized by store category and resembles a captivating retail environment, allowing buyers to scan items for details and consume data and trends content before navigating the show floor with intention.
- Four distinct "neighborhoods" on the show floor—Thrive, Regenerate, Represent and Glow offer innovative booths, dynamic stages, interactive digital content, food demos, a clean beauty salon, non-alcoholic bar and more, to create engaging and fully unique connection points.
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