Next Step: Marketing

Good morning,

Welcome to another week.

We're entering what is considered the last week of the formal Facebook ad boycott. We've covered pretty extensively what the brand marketing optics look like if brands return their ad dollars to those channels. So they will come back?

My colleague, Minda Smiley, talked with Mark Penn, chairman and CEO of MDC Partners and managing partner of Stagwell Group, who called it a "no win situation."

“Depending upon who’s up and who’s down, and who can get together with a group of advertisers, it has the potential long-term effect of destabilizing something that was really built on being open and available,” Penn told Smiley.

If you're interested in hearing more from Penn, and others we talk to about emerging trends in tech, privacy and social media, consider attending our NexTech event. More details are below, but it starts today and runs through Thursday.

And, in case you missed it, here are our top stories from last week:

Need a break? Read about Comic-Con going virtual.

Let me know how your week is looking at sara.jerde@adweek.com.

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Evp and CFO Debi Chirichella will serve in the interim position.

Don't miss Adweek NexTech, a live virtual summit, July 27-30th to gain insights on data, attribution and the benchmarks that matter with Unilever, The Washington Post, SAS, Walmart Media Group and more. Save your free virtual seat today.

Vertical video is being used for the first time.

Several new titles were introduced at the event.

Those 18 and older meeting a baseline follower count can begin applying in August.

Hours watched grew significantly in the second quarter.

Customize your company's profile.

Terms and tools to use.