Non-pill formats have been rising in popularity with consumers since 2019, according insights from Nutrition Business Journal’s 2022 Delivery Format Report. But shifting to these new delivery formats is easier said than done, and brands are well advised to work closely with a co-manufacturer who understands both their vision and their value proposition.

Evaluating a co-manufacturer partner’s capabilities is as important as securing ingredient supply chains, although it’s often challenging to find the right fit for the need. As the market for diverse delivery systems continues to grow--it’s important brands learn about the capabilities and specializations needed to create these innovative products.