Today’s most popular cultivars are often dictated by consumers’ search for the highest THC/potency, aroma and color or recognition of a few “on trend” brands. Throw in the desire to create a point of difference between your own cultivar and product offerings, and the search for successful genetics becomes even more complex.

We're going to get into that in an upcoming webinar.

Learn from leading experts about:

• The conflict between breeding for agronomic traits (often driven today by streamlining costs and maximizing yield/quality and time to market), efficacy and trends, and how to find a balance that works for your goals, your company, your retailers and your market
• Trends in the market re: THC-driven trends, color, flavor, minor cannabinoids, and how to tap into trends without necessarily trying to chase them (and risk missing them)
• Developing your own niche and brand in today’s market
• The downside of trends-driven markets and breeders’/cultivators’ roles in working to facilitate change

Don’t miss out!