Striking a balance between specific agronomic traits—such as seed-to-harvest time, ease of cultivation, pest and disease resistance—and also providing what distributors and retailers are looking for requires a very thoughtful and careful strategy.

We're going to get into that in an upcoming webinar.

Learn from leading experts about:

• The conflict between breeding for agronomic traits (often driven today by streamlining costs and maximizing yield/quality and time to market), efficacy and trends, and how to find a balance that works for your goals, your company, your retailers and your market
• Trends in the market re: THC-driven trends, color, flavor, minor cannabinoids, and how to tap into trends without necessarily trying to chase them (and risk missing them)
• Developing your own niche and brand in today’s market
• The downside of trends-driven markets and breeders’/cultivators’ roles in working to facilitate change

Don’t miss out!