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	TV & Video Daily	October 23, 2017
Insider updates on all things video

NFL Ratings Are Down This Season, but TV Ad Spending Still Jumped 2 Percent in September

Advertisers bought $513 million worth of in-game spots for the month

By Jason Lynch

Ratings for NFL games have been off slightly this year, but the bottom line for the networks with football rights continues to grow. Ad spend on NFL games in September increased 2 percent from the year prior, according to new data from Standard Media Index. In September, TV advertising during NFL games jumped from $504...
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Here’s How the Late Late Show Turned 2 of Its Most Popular Segments Into Their Own Series

Drop the Mic follows Carpool Karaoke from late-night to prime time

By Jason Lynch

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Hulu Celebrates ‘Huluween’ With a Spooky New Activation and Short-Form Horror Series

It's rolling out holiday-themed content to 'redefine' TV and drive subscriber growth

By Jason Lynch

Xbox Snags The Walking Dead’s First 6-Second Ads

It's also sponsor the red carpet livestream for Sunday’s premiere

By Jason Lynch

Linda Yaccarino on Netflix Ratings and Why New Measurement Models Will Keep NBCU Ahead of Facebook

The chance ‘to own attribution is a big deal,’ said the ad sales chief

By Jason Lynch

Nielsen made a big splash this week by announcing that it will finally begin to publicly share ratings for Netflix shows, but NBCUniversal ad sales chief Linda Yaccarino wishes the company would focus more on improving its current measurement platforms instead of creating new ones. Yaccarino spoke with Adweek during Wednesday's Brand Genius gala, which...
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