| | | | | #1 NFL to Produce Live Show for Twitter | | Twitter announced that it has signed a new deal with the NFL to produce a year-round football show that includes live video and highlights, but no games. Last season, Twitter streamed Thursday Night Football. That franchise is going to Amazon this season, but the league and Twitter have maintained a relationship that began in 2013. | | WHY THIS MATTERS: Under the new agreement, the NFL will produce a 30-minute live digital show that will stream on Twitter five days a week during the season. The show will feature talent from the NFL Network and cover breaking news, fantasy and power rankings. The NFL will also utilize Twitter and Twitter's Periscope service to bring live pre-game programming during its primetime windows. | 5 TAKES: B&C | Tech Crunch | Adweek | Reuters | Fierce Cable
| | | | #2 ComScore Introduces New OTT Measurement Service | | ComScore introduced a new syndicated service called comScore OTT Intelligence that measures U.S. household viewing of over-the-top content on television screens. The data is gathered through comScore's Total Home Panel, which now incorporates about 12,500 households with 150,000 digital devices. | | WHY THIS MATTERS: With OTT viewing growing and traditional pay-TV subscribers shrinking it is becoming increasingly important for TV networks and advertisers to know what's being streamed on connected devices in living rooms. | 4 TAKES: B&C | Fierce Cable | Media Post | Advanced Television
| | | | #3 TDG: More Than Half of Cord Cutters Canceled Pay-TV Service in the Last Two Years | | According to a new report from The Diffusion Group, 52% of cord cutters cancelled their legacy pay-TV service either in 2015 or 2016, with a third of those coming in 2016 alone, indicating that the trend is accelerating. In the report "Life Without Legacy Pay-TV: A Profile of U.S. Cord Cutters and Cord Nevers," TDG pointed out several factors that contributed to this trend and why it might continue to grow. | | WHY THIS MATTERS: One of the key elements is the growth of on-demand streaming services like Netflix and Amazon Prime. This has led to legacy subscribers reassessing what they are paying for traditional TV services. "The calculus of today's TV subscribers has been radically altered by the presence of SVOD services like Netflix," said Michael Greeson, co-founder and principal at TDG. | 3 TAKES: TVT | Rapid TV News | Advanced Television
|
|
|
| | | | "The coming together of the traditional free-to-air and over-the-top services raises an interesting question, we think, for the old TV model. Perhaps with the exception of premium sports, it's not hard to imagine a future where many viewers' needs will be met by a high-quality, universally-available, free-to-air service, augmented by a rich array of over-the-top services."
Arqiva CEO Simon Beresford-Wylie
|
|
|
|
| | | | Viewers Spend Half a Day With Media, But Conflicting Views on 'Where'
By Gary Arlen, MCN
Dueling data that is, research findings that can prove anything you want have always been one of my media obsessions. So this week's crop of analytical research offers a bonanza, as well as a contradictory outlook, on how we're watching the cornucopia of viewing options. More
|
|
|
|
| |
| VIDWeek
June 12-16, 2017
Learn More
The Programmatic Summit
June 12-13 | The Stewart Hotel, NYC
Learn More
Social TV Conference
June 12, 2017 | The Stewart Hotel, NYC
Learn More
Next TV Summit
June 15, 2017 | Convene Conference Center, NYC
Learn More
Next Wave Of Leaders
June 16, 2017 | The Stewart Hotel, NYC
Learn More
The Digital Media Tech Leadership Summit
June 20-21, 2017 | Tampa Airport Marriott, FL
Learn More
| | more events |
|
|
|
|
|
|
