People aren't watching TV like they used to, and Nielsen is working on ways to provide its clients, both advertisers and traditional TV networks, the most accurate view of who's consuming content and how. One way Nielsen believes it can accomplish this is by analyzing live TV viewing on streaming services. As of today, Hulu's...
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With tons of publishers and content creators turning to podcasts, it can be tough to make your show unique. Podcasting as a medium started with the rise of iPods and other portable audio devices. At first, downloading a podcast then manually transferring it to an audio device was an arcane process few were brave enough...
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